How it all started.
When the internet was just starting to establish its role amongst other media, Laura had already established hers as a digital copywriter. She was one of the first interactive copywriters in Italy and certainly the youngest. At 23, she started her career in the Saatchi&Saatchi New Media team, after a couple of years in traditional advertising. Since then she has received several awards, both in Italy and abroad, becoming the most awarded young woman in the Italian interactive panorama. She was the winner of the first Italian edition of the Yahoo! Big Chair. She was finalist in Cannes Cyber Lions 2008 with thewildtherapy.it. At the Art Directors Club Europe, Laura won the Gold award with Zoogami. With this project, her name started going through the most important festivals of the world.
She has worked in Rome, Milan and Geneva as Deputy Creative Director of Saatchi&Saatchi Interactive. Being the most awarded interactive copywriter in her country, she achieved to be a member of the Cyber Jury at the 2009 Cannes Lions Festival and she led her team to the 18th position in the 2009 Big Won of the Top Digital Agencies of the World. She has been mentioned among the World’s More Influent Female Creative Director of the World. In 2011 she became Creative Director Interactive for Lowe Italy. In 2011 she was member of the ADCE Jury for the New Media and Events category. In the same year she obtained a new shortlist at the Cannes Lions Festival. Thanks to her interactive background and her integrated approach, she is now Executive Creative Director for Lowe Italy.
Awards
2012 ADCI Bronze – Copywriting – The Disease Journey
2012 ADCI Silver – Sociale - The Disease Journey
2012 ADCI Bronze – Branded Digital Content - The Disease Journey
2012 ADCI Bronze – Web Ads – Pirelli Slip
2012 ADCI Shortlist – Branded Digital Content – Settesoli Tag Degustation
2012 ADCI Shortlist – Social Media – Settesoli Tag Degustation
2012 ADCI Shortlist – Branded Digital Content – No waste time 2012
2012 ADCI Shortlist – Websites – Saab Live Tour
2012 ADCI Shortlist – Integrated Campaign – DJ Q8
2011 CANNES LIONS Finalist - The Disease Journey - Best Low Budget Campaign
2011 ADCI Bronze - Toyota IQ - Social Media
2011 ADCI Bronze - Toyota IQ - Digital Integrated Campaign
2011 ADCI Shortlist - Toyota IQ - Product Website
2011 ADCI Shortlist - Toyota IQ - Branded Contents
2010 ADCI Silver - Enel Contemporanea Twitter Ledwall - Digital Integrated
2010 ADCI Silver - Enel Contemporanea Twitter Ledwall - Social Media
2010 ADCI Silver - Zoogami Eyewear – The best of you - Product Website
2010 ADCI Silver - Zoogami Eyewear – The best of you - Branded Entertainment
2010 ADCI Bronze - iPrex – iPhone Application
2010 ADCI Bronze - LA7 Innovation – Patata Digitale Viral Video
2009 ADCI Gold - Gesti Dimenticati – Enel
2009 ADCI Silver - Zoogami Apparel – Instinctive Selection
2009 ADCI Silver - I nomi dell’energia (website) – Enel
2009 ADCI Bronze - I nomi dell’energia (banner) – Enel
2009 RADIOFESTIVAL Silver - Alfred&Justine – Enel
2008 MERIBEL FESTIVAL – CYBER CRISTAL (fashion) Gold - Zoogami.net
2008 MERIBEL FESTIVAL – CYBER CRISTAL Special Mention - ENEL Energiaper
2008 CANNES LIONS Finalist – Thewildtherapy.it
2008 ADCE Gold - Zoogami.net
2008 ADCI Gold - Zoogami.net
2008 ADCI Gold - ENEL Energiaper
2008 NEW YORK Festivals Finalist - Zoogami.net
2008 ADCI Silver - Thewildtherapy.it
2008 ADCI Finalist - Enel Ducati
2008 WEBBY AWARDS Official Honoree for Best Use of Video - Zoogami.net
2008 WEBBY AWARDS Official Honoree in Fashion Websites - Zoogami.net
2008 WEBBY AWARDS Official Honoree in Travel Websites - Thewildtherapy.it
2008 FWA Site of the day - Thewildtherapy.it
2007 YAHOO! Big Chair - Enel Ambiente
2007 ADCI Silver – Enel Ambiente – Online Advertising
2007 LIA Finalist - Zoogami.net
2007 JAPAN MEDIA ART FESTIVAL Recomended Works - Zoogami.net
2007 EUROBEST Finalist - Zoogami.net
2007 FWA Site of the day - Zoogami.net
Juries
2012 ADCI - Digital
2012 ADCI - Young Lions Cyber Jury
2011 ADC*E - New Media and Events Jury
2010 ADCI - Traditional Advertising
2009 CANNES FESTIVAL - Cyber Lions Jury
2009 ADCI - Traditional Advertising
2009 ADCI - Young Lions Cyber Jury