About Laura

How it all started. 

When the internet was just starting to establish its role amongst other media, Laura had already established hers as a digital copywriter. She was one of the first interactive copywriters in Italy and certainly the youngest. At 23, she started her career in the Saatchi&Saatchi New Media team, after a couple of years in traditional advertising. Since then she has received several awards, both in Italy and abroad, becoming the most awarded young woman in the Italian interactive panorama. She was the winner of the first Italian edition of the Yahoo! Big Chair. She was finalist in Cannes Cyber Lions 2008 with thewildtherapy.it. At the Art Directors Club Europe, Laura won the Gold award with Zoogami. With this project, her name started going through the most important festivals of the world.  

She has worked in Rome, Milan and Geneva as Deputy Creative Director of Saatchi&Saatchi Interactive. Being the most awarded interactive copywriter in her country, she achieved to be a member of the Cyber Jury at the 2009 Cannes Lions Festival and she led her team to the 18th position in the 2009 Big Won of the Top Digital Agencies of the World. She has been mentioned among the World’s More Influent Female Creative Director of the World.  In 2011 she became Creative Director Interactive for Lowe Italy. In 2011 she was member of the ADCE Jury for the New Media and Events category. Thanks to her interactive background and her integrated approach, she is now Executive Creative Director for Lowe Italy and member of the Lowe Creative Council. 

 
 

Awards

2013 CANNES LIONS Shortlist – Websites – Foxy The art of making room

2013 ADCI Bronze – Websites – Foxy The art of making room

2013 ADCI Bronze – Branded Content – Levissima Nestlé Waters

2013 ADCI Shortlist – Digital Integrated Campaign – Levissima Nestlé Waters

2012 ADCI Bronze – Copywriting – The Disease Journey

2012 ADCI Silver – Sociale -  The Disease Journey

2012 ADCI Bronze – Branded Digital Content - The Disease Journey

2012 ADCI Bronze – Web Ads – Pirelli Slip

2012 ADCI Shortlist – Branded Digital Content – Settesoli Tag Degustation

2012 ADCI Shortlist – Social Media – Settesoli Tag Degustation

2012 ADCI Shortlist – Branded Digital Content – No waste time 2012

2012 ADCI Shortlist – Websites – Saab Live Tour

2012 ADCI Shortlist – Integrated Campaign – DJ Q8

2011 CANNES LIONS Finalist - The Disease Journey - Best Low Budget Campaign

2011 ADCI Bronze - Toyota IQ - Social Media

2011 ADCI Bronze - Toyota IQ - Digital Integrated Campaign

2011 ADCI Shortlist - Toyota IQ - Product Website

2011 ADCI Shortlist - Toyota IQ - Branded Contents

2010 ADCI Silver - Enel Contemporanea Twitter Ledwall - Digital Integrated

2010 ADCI Silver - Enel Contemporanea Twitter Ledwall - Social Media

2010 ADCI Silver - Zoogami Eyewear – The best of you - Product Website

2010 ADCI Silver - Zoogami Eyewear – The best of you - Branded Entertainment

2010 ADCI Bronze - iPrex – iPhone Application

2010 ADCI Bronze - LA7 Innovation – Patata Digitale Viral Video

2009 ADCI Gold - Gesti Dimenticati – Enel

2009 ADCI Silver - Zoogami Apparel – Instinctive Selection

2009 ADCI Silver - I nomi dell’energia (website) – Enel

2009 ADCI Bronze -  I nomi dell’energia (banner) – Enel

2009 RADIOFESTIVAL Silver - Alfred&Justine – Enel

2008 MERIBEL FESTIVAL – CYBER CRISTAL (fashion) Gold - Zoogami.net

2008 MERIBEL FESTIVAL – CYBER CRISTAL Special Mention - ENEL Energiaper

2008 CANNES LIONS Finalist – Thewildtherapy.it

2008 ADCE Gold - Zoogami.net

2008 ADCI Gold - Zoogami.net

2008 ADCI Gold - ENEL Energiaper

2008 NEW YORK Festivals Finalist - Zoogami.net

2008 ADCI Silver - Thewildtherapy.it

2008 ADCI Finalist - Enel Ducati

2008 WEBBY AWARDS Official Honoree for Best Use of Video - Zoogami.net

2008 WEBBY AWARDS Official Honoree in Fashion Websites - Zoogami.net

2008 WEBBY AWARDS Official Honoree in Travel Websites - Thewildtherapy.it

2008 FWA Site of the day - Thewildtherapy.it

2007 YAHOO! Big Chair - Enel Ambiente

2007 ADCI Silver – Enel Ambiente – Online Advertising

2007 LIA Finalist - Zoogami.net

2007 JAPAN MEDIA ART FESTIVAL Recomended Works - Zoogami.net

2007 EUROBEST Finalist - Zoogami.net

2007 FWA Site of the day - Zoogami.net 

 

 

Juries

2013 NEW YORK FESTIVAL GRAND JURY – Films

2012 ADCI - Digital

2012 ADCI - Young Lions Cyber Jury

2011 ADC*E - New Media and Events Jury

2010 ADCI - Traditional Advertising

2009 CANNES FESTIVAL - Cyber Lions Jury

2009 ADCI - Traditional Advertising

2009 ADCI - Young Lions Cyber Jury